Pengaruh Online Customer Review, Online Customer Rating, Dan Metode Pembayaran COD Terhadap Keputusan Pembelian Di Marketplace Shopee

Hidayat, Mohammad Firman (2024) Pengaruh Online Customer Review, Online Customer Rating, Dan Metode Pembayaran COD Terhadap Keputusan Pembelian Di Marketplace Shopee. Skripsi thesis, Universitas Wiraraja.

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Abstract

Shopee menyediakan fitur review yang berupa tanggapan mengenai produk dari konsumen lain yang telah membeli produk tersebut atau dikenal dengan istilah online customer review. Online customer review dapat dipahami sebagai salah satu media konsumen melihat review dari konsumen lain terhadap suatu produk. Tujuan penelitian 1) Untuk mengetahui pengaruh online customer review terhadap keputusan pembelian pada marketplace shopee, 2) Untuk mengetahui pengaruh online customer rating terhadap keputusan pembelian pada marketplace shopee, 3) Untuk mengetahui pengaruh online customer review online customer rating dan metode pembayaran (cash on delivery) COD secara simultan terhadap keputusan pembelian pada marketplace shopee. Teknik analisis data dalam penelitian dengan metode kuantitatif, menggunakan regresi linier berganda, dengan uji asumsi klasik uji normnalitas, heteroskedastisitas, autokorelasi, multikolorinieritas dan Linieritas, sedangkan uji hipotesi menggunakan uji t, uji F dan uji koefisien determinasi, dengan sampel sebanyak 100 responden. Hasil penelitian menunjukkan 1). Terdapat pengaruh yang kuat antara Online Customer Review Terhadap Keputusan Pembelian di Marketplace Shopee. 2) Terdapat pengaruh yang kuat antara Online Customer Rating Terhadap Keputusan Pembelian di Marketplace Shopee. 3) Terdapat pengaruh yang kuat antara Metode Pembayaran COD Terhadap Keputusan Pembelian di Marketplace Shopee. 4) Terdapat pengaruh yang kuat antara Online Customer Review, Online Customer Rating dan Metode Pembayaran COD Terhadap Keputusan Pembelian di Marketplace Shopee. Kata Kunci : Online Customer Review, Online Customer Rating, COD ABSTRACT Mohammad Firman Hidayat, 2024. Influence Customer Review Is online, Customer Rating Is online and COD'S Methods Of Payment to Buy decision At Marketplace Shope . Paper, Studi's program Management, Economic faculty and Wiraraja University Business. counsellor, Edy Purwanto, S.E., M. Sc. Shopee provides feature review one that as comment hit product of other consumer already buy that product or recognised with terminology customer review is online . customer review is online can be understood as one of consumer media sees review of consumer othering to a product. To the effect research 1) To know influence customer review is online to buy decision on marketplace shopee, 2 ) To know influences customer rating is online to buy decision on marketplace shopee, 3 ) To know influences online online customer review customer rating and methods of payment( cash on delivery ) COD is ala simultan to buy decision on marketplace shopee. analisis's tech data in observational with quantitative method, utilizing bifilar linear regression, with classic assuming quiz normnalitas's quiz, heteroskedastisitas, autokorelasi, multikolorinieritas and Linieritas, meanwhile hipotesi's quiz utilizes to test t, quiz f and determinant coefficient quiz, with sample as much 100 respondents. Result observationaling to point out 1).Available influence which strength among Customer Review Is online To Buy decision at Marketplace Shopee. 2) available influence which strengths among Customer Rating Is online To Buy decision at Marketplace Shopee. 3) available influence which strengths among COD'S Methods Of Payment to Buy decision at Marketplace Shopee. 4) available influence which strengths among Customer Review Is online, Customer Rating Is online and COD'S Methods Of Payment to Buy decision at Marketplace Shopee . Key word : Online Customer Review, Online Customer Rating, COD

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