PERSEPSI KONSUMEN TERHADAP KAPSUL MARONGGI DI “CV. PUSAKA MADURA”

Azhari, Ach. Rikky (2020) PERSEPSI KONSUMEN TERHADAP KAPSUL MARONGGI DI “CV. PUSAKA MADURA”. Skripsi thesis, Universitas Wiraraja Madura.

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Abstract

According to people's perceptions in Indonesia, Moringa plants are believed to have the abilities to help solve problems in life. Moringa plant cultivation can also be found in the Madura area. One of them is in Sumenep Regency, Bluto District, Sangrah Village. Most of the moringa is consumed by the people of Bluto as a soup. Not only that moringa has also been innovated into processed moringa products such as moringa flour, tea, coffee, capsules, and moringa crackers with superior products and the most in demand by consumers, namely Maronggi Capsules at "CV. Pusaka Madura ”in Sangrah Village. The purpose of this study was to determine consumer perceptions of maronggi capsules in "CV. Pusaka Madura ” Sangrah Village, Bluto District, Sumenep Regency. This research method uses validity test, reliability test, and scale. The results of research on consumer perceptions of maronggi capsules at CV. Pusaka Madura is having a good perception from consumers in terms of health. Maronggi capsules come from natural ingredients which are very good for the health of the body and can cure various diseases. Keywords: Perception, Consumers, Maronggi Capsules.

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