STRATEGI PROMOSI DALAM MENINGKATKAN PENJUALAN PADA USAHA STREET FOOD (TEH POCI) DI KABUPATEN SUMENEP

JAILANI, MOH ABDUL QODIR (2024) STRATEGI PROMOSI DALAM MENINGKATKAN PENJUALAN PADA USAHA STREET FOOD (TEH POCI) DI KABUPATEN SUMENEP. Skripsi thesis, Universitas Wiraraja Madura.

	Text (COVER) FILE 1 COVER.pdf - Accepted Version Restricted to Repository staff only Download (353kB) | Request a copy
	Text (DAFTAR ISI) FILE 2 DAFTAR ISI.pdf - Accepted Version Restricted to Repository staff only Download (33kB) | Request a copy
	Text (ABSTRAK) FILE 3 ABSTRAK.pdf - Accepted Version Download (28kB)
	Text (BAB I) FILE 4 BAB I.pdf - Accepted Version Download (260kB)
	Text (BAB II) FILE 5 BAB II.pdf - Accepted Version Restricted to Repository staff only Download (402kB) | Request a copy
	Text (BAB III) BAB 6 BAB III.pdf - Accepted Version Restricted to Repository staff only Download (37kB) | Request a copy
	Text (BAB IV) FILE 7 BAB IV.pdf - Accepted Version Restricted to Repository staff only Download (163kB) | Request a copy
	Text (BAB V) FILE 8 BAB V.pdf - Accepted Version Restricted to Repository staff only Download (40kB) | Request a copy
	Text (DAFTAR PUSTAKA) FILE 9 DAPUS.pdf - Accepted Version Restricted to Repository staff only Download (135kB) | Request a copy
	Text (LAMPIRAN) FILE 10 LAMPIRAN.pdf - Accepted Version Restricted to Repository staff only Download (557kB) | Request a copy

Abstract

ABSTRAK Moh. Abdul Qodir Jailani. 2024. Strategi Promosi Dalam Meningkatkan Penjualan Pada Usaha Street Food (Teh Poci). Skripsi: Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Wiraraja. Pembimbing: Endang Widyastutik, SE. M.Si Penelitian ini bertujuan untuk mengetahui bagaimana strategi promosi dalam meningkatkan penjualan pada usaha street food (teh poci), dengan melakukan wawancara terhadap pihak produsen. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Dengan teknik analisis data yaitu, pengumpulan data, reduksi data, dan penyajian data. Hasil penelitian ini yaitu, dimana Street Food (Teh Poci) melakukan inovasi terhadap produknya yang dijual, melakukan inovasi dengan memberikan varian rasa pada produk tersebut. Dengan kemasan produk yang menarik mampu menciptakan kualitas produk yang bagus. Teh poci juga melakukan strategi penerapan tempat, dimana tempat the poci merupakan lokasi yang strategis, banyak di temui masyarakat, dalam hal ini Street Food (Teh Poci) juga memanfaatkan media sosial sebagai promosi seperti whatsapp, instagram dan facebook merupakan tempat untuk menawarkan produk yang dijual, selain itu Street Food (Teh Poci) juga melakukaan promosi dengan diskon beli 2 gratis 1. Kata Kunci : Promosi, Peningkatan Penjualan ABSTRACT Moh. Abdul Qodir Jailani. 2024. Promotional Strategy to Increase Sales in Street Food Businesses (Teh Poci). Thesis: Management Study Program, Faculty of Economics and Business, Wiraraja University. Supervisor: Endang Widyastutik, SE. M.Si This research aims to find out how promotional strategies can increase sales in street food businesses (tea poci), by conducting interviews with producers. This research uses qualitative methods with data collection techniques through observation, interviews and documentation. With data analysis techniques, namely, data collection, data reduction, and data presentation. The results of this research are that Street Food (Teh Poci) innovates the products it sells, innovates by providing flavor variants to these products. With attractive product packaging, you can create good product quality. Teh Poci also implements a location implementation strategy, where The Poci is a strategic location, which many people encounter, in this case Street Food (Teh Poci) also uses social media as promotions such as WhatsApp, Instagram and Facebook as a place to offer products for sale. , apart from that, Street Food (Teh Poci) is also holding a promotion with a buy 2 get 1 free discount. Keywords: Promotion, Increased Sales

Actions (login required)

View Item