Fitriyani, Fitriyani (2018) The Influence Store Atmosphere, of Product Quality And Price to Purchase Decision at UD. Niaga in Sumenep Regency. Skripsi thesis, Universitas Wiraraja.
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Abstract
UD Niaga is a store engaged in building materials This study aims to test the store atmosphere, product quality and price effect on purchasing decisions on UD Niaga in Sumenep. This is research done because the level sales have increased and decreased. This research is a study with quantitative methods with the type of case study and field research. Telelitan conducted on consumers who make purchases in UD Niaga Sumenep regency, with the number of samples used as much as 80 respondents. Technical techniques used in this research is multiple linear regression. The yield of research indicate partially store atmosfer, product quality and price effect on purchasing decisions on UD Niaga in Sumenep Regency. Simultaneously variable store atmosphere, product quality and price effect on purchasing decisions on UD Niaga in Sumenep Regency Keywords: Store Atmosphere, Product Quality, Price and Purchase Decision.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | 600 – Technology > 650 Management & Public Relations > 658- Manajemen |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Ahmad Luthfi |
| Date Deposited: | 24 Jun 2020 07:49 |
| Last Modified: | 24 Nov 2022 06:41 |
| URI: | http://repository.wiraraja.ac.id/id/eprint/1080 |
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