Dafid, Moh. (2018) ANALISIS SALURAN DISTRIBUSI KERIPIK SINGKONG CAP BABY DI DESA PAMOLOKAN KABUPATEN SUMENEP. Skripsi thesis, Universitas Wiraraja.
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Abstract
Marketing is an important aspect in the development of cassava chips processing. That is what prompted researchers to examine the distribution channels of cassava chips at UD. Hos. In the village of Pamolokan there are UD.Hos which produce spicy and original chips with cassava as raw material which has been around for 20 years. Cassava chips produced by UD. Hos in Sumenep Regency actually face various problems, such as products that are not durable because they only have 2-3 months of durability, fluctuations in cassava raw materials so that they can affect production and marketing. The purpose of this study is 1. To find out the number of distribution channels for cap baby cassava chips in Pamolokan Village, Sumenep Regency. 2. To find out more about the distribution channels of cap baby cassava chips in Pamolokan Village, Sumenep Regency. From the results of the study and discussion related to UD distribution channels. Hos cap baby cassava chips in Pamolokan Village, Sumenep Regency can be taken the following conclusions: 1. Distribution channels of baby cap cassava chips in Pamolokan Village Sumenep Regency has 2 distribution channels, where channel 1 is the producer to the consumer, and the second channel is the producer - traders - retailers - consumers. 2. Marketing channel 1 is the most efficient marketing channel compared to marketing channel 2. Keywords: Distribution Channels, Efficiency, Cassava Chips
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | 600 – Technology > 630 Agriculture, Farm, Farming |
| Divisions: | Fakultas Pertanian > Agribisnis |
| Depositing User: | Ahmad Luthfi |
| Date Deposited: | 19 Sep 2019 02:37 |
| Last Modified: | 19 Sep 2019 02:37 |
| URI: | http://repository.wiraraja.ac.id/id/eprint/100 |
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